"You're just winging it..." Everyone occasionally hears this insecure voice in their head. Ignore it and keep doing the same things, with the same, acceptable results. Or, be ambitious. Take on the challenge that this voice is presenting you with and try to do better. Strategy helps you determine how.
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Google the word "strategy" and you'll be flooded with over 100,000,000 results in less than a second. And tomorrow there will be more. The dense and vast jungle of books, seminars and white papers is impenetrable. On Better as Strategy you only get knowledge and methods that have been proven to work. What doesn't work, isn't here. Insights, influence, growth and improvement: Better as Strategy brings better within your reach. Our newsletter is your chance to start experiencing this.
"Any chief executive who hires a consultant to give them strategy should be fired." — Henry Mintzberg
Why does your organization exist? What do you believe in and what do you want to achieve? Who do you make a difference for and how will you make that happen? If you cannot answer these questions convincingly, how can you make the right choices and motivate the people in your professional care? Strategy is the last thing you should outsource. It is too important: you need to be in charge of it. It is not difficult, vague or abstract. With the guidance, knowledge and methods of Better as Strategy you can make strategy work. And you can do it yourself.
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"Kraaijenbrink breaks through traditional approaches of gurus such as Porter, Collins, Tzu etc. without becoming unreachable. Practical, pleasant and accessible with a solid scientific foundation. Good for a new strategy approach for the next decade."
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"Are you new to strategy? Jeroen's pragmatic, jargon free and straight-to-the-point Practical Introduction to Strategy is where you want to start."
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"I recommend the Practical Introduction to Strategy course. It provides a complete overview of strategy in a fun, educational and practical way. Helpful for anyone interested in understanding strategy.”
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