Strategy is never the goal. It is a necessary means for sustainable success. Better as Strategy helps current and future leaders—students, managers and executives—create better strategy. Executable and shared throughout their team, unit or organization.
Founder, MBA professor and renowned author Dr. Jeroen Kraaijenbrink:
“On this platform I share what I do in my training and consulting work, so that people can start practicing strategy themselves. Strategy is still too often approached as being abstract, conceived at the top and imposed on employees—making it unengaging, impractical and of little use. On this platform I show that strategy can be very engaging, practical and rewarding, at every level of the organization. I'm not saying it is simple. Creating good strategy and making it work is challenging. But—with the right approach and tools—it is quite attainable. My aim for Better as Strategy is that you will find everything you need here, both in the content and in each other."