The ultimate starting course for anyone in a leadership position. Understand and create strategy for your team or organization:
Make strategy tangible and concrete.
Master the single strategy tool you need.
Apply immediately to your unit or team.
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Who should take this course
People take this course when they want to know how to help their team, unit or organization move forward. If you have or aspire a leadership role in your organization or want more influence on its future, this course is the quickest way to get you there. This is the right course for you if:
You lead a team or unit and want to make a plan for the next few years.
You want to understand what the board is talking about and add to that.
You need a solid background to support your intuitive way of working.
You aspire to move up to a managerial or leadership position.
You want to a quick but solid understanding of strategy and how to create it.
The course is also the foundation for all other courses. When you aspire a career in strategy or a strategic position in an organization, this course is your starting point. After completion, you are ready to follow the more advanced courses on strategy generation and strategy execution.
What learners are saying
“Interactive, easy going and complete summary of how strategy should be approached”
Regional Sales Manager
"A very nice and comprehensive introduction to strategy."
"I would recommend the Practical Introduction to Strategy course, because it provides a complete overview of strategy, in a fun, educational and practical way. It is helpful for everyone who is interested in understanding an organization or firm."
Head of Education
“A really good course with valuable explanations in a very clear and practical manner, especially suitable for the 2020s. Nice examples for where and how to start with thinking about and building a strategy.”
What you will learn
In this course you learn an approach to strategy that helps you understand and manage it in practice. You will learn that strategy is not something abstract or difficult, but something concrete and tangible. You will not only find out what strategy means and why it is needed—especially today—but also what is inside it. You will open up the black-box of strategy and discover its key ingredients. Furthermore, through videos, examples, questions, exercises and downloadable tools you will immediately start applying what you learn to your own situation.
Jeroen Kraaijenbrink, PhD
I help leaders and organizations across the globe deal with the strategic challenges they face in an uncertain, complex, and fast-changing world. My drive is to help you make better strategy with new and effective approaches and tools.
15+ years training experience in executive MBAs
10+ years consulting experience across industries
20+ years research experience in academia and practice
"Any chief executive who hires a consultant to give them strategy should be fired." — Henry Mintzberg
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If you have questions about this course, or are not sure yet whether this or another course is the right one for you, fill in the form and we'll get back to you as quick as we can. Don't be shy, we're there to help you.